What is Customer Experience Management Software?
Customer experience management (CEM) software helps a company to track and organize all interactions with their customers throughout the customer lifecycle. The system helps to optimize customer interactions and build their loyalty. To manage the customer experience, enterprises need to create strategies that encompass all customer interactions.
CEM software provides businesses an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include interactions through conventional mediums such as live chat, phone calls, and website purchases as well as text and social media. The emergence of new communication channels and touch points has made CEM a complex process.
CEM software products integrate with other widely used business solutions such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, top CEM software vendors are attempting to bridge the gaps between communication channels and make it easier to integrate separate databases.
List of Customer Experience Management Software Companies
Page last modified