What is Customer Experience Management Software?

Customer experience management (CEM) software assists a company to monitor and organize all engagements with their clients throughout the customer lifecycle. The application helps to optimize customer interactions and develop their loyalty. To manage the customer experience, enterprises need to devise strategies that include all customer interactions.

CEM software gives businesses an all-round view of customers, with integrated, up-to-date data on their accounts and profiles. Customer experiences include interactions through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication channels and touch points has made CEM a difficult process.

CEM software apps integrate with other widely used business systems such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, leading CEM software makers are trying to bridge the gaps between communication mediums and make it simpler to integrate separate databases.

List of Customer Experience Management Software Companies

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