What is Customer Experience Management Software?

Customer experience management (CEM) software helps a firm to track and organize all engagements with their buyers throughout the customer lifecycle. The application helps to optimize client interactions and develop their loyalty. To manage the customer experience, companies need to devise schemes that encompass all customer interactions.

CEM software provides firms an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include interactions through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The emergence of new communication mediums and touch points has made CEM a complex process.

CEM software platforms integrate with other popular business programs such as inventory management, ERP, and financials so that customer data is not held in silos. For this reason, leading CEM software vendors are trying to close the gaps between communication mediums and make it easier to integrate separate databases.

List of Customer Experience Management Software Companies

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