What is Customer Experience Management Software?
Customer experience management (CEM) software helps a company to monitor and manage all interactions with their clients throughout the customer lifecycle. The application helps to optimize buyer interactions and develop their loyalty. To manage the customer experience, businesses need to devise strategies that encompass all customer interactions.
CEM software gives firms an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include engagements through traditional channels such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication mediums and touch points has made CEM a difficult process.
CEM software apps integrate with other widely used business programs such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, leading CEM software makers are attempting to close the gaps between communication mediums and make it easier to integrate separate databases.
List of Customer Experience Management Software Companies
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