Customer experience management (CEM) software enables a company to monitor and manage all interactions with their buyers throughout the customer lifecycle. The solution helps to optimize client interactions and develop their loyalty. To manage the customer experience, enterprises need to draft strategies that include all customer interactions.
CEM software provides businesses an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include engagements through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication mediums and touch points has made CEM a complex process.
CEM software apps integrate with other popular business programs such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, top CEM software vendors are trying to bridge the gaps between communication mediums and make it easier to integrate separate databases.
To select a suitable SaaS vendor you need to consider vital criteria such as privacy and security, support and service, and transparency.
Find out if the provider can be trusted with data security and privacy. Do they have processes in place to safeguard your sensitive information and data? Find about the security measures they use. This is an important aspect of a SaaS application that cannot be over-emphasized.
It is important that the provider provides dependable support to resolve any issues quickly. Ask your potential vendors the following questions: Do they offer consulting and training services to help your staff members to use the software competently? Do they have an online support center that has helpful articles and training resources? What channels of support do they provide? Do they monitor problems till they are resolved? Is customer satisfaction measured?
Does the SaaS provider conduct their business in a transparent and open manner? You can find out by requesting them for references you can contact. Talk to existing users of the system to find out about the quality of service offered. Does the vendor make public the algorithms they employ in the software? Ask these questions to find a SaaS provider whom you can trust with your sensitive customer and business data.