What is Customer Experience Management Software?

Customer experience management (CEM) software enables a firm to monitor and manage all interactions with their customers throughout the customer lifecycle. The system helps to optimize client interactions and build their loyalty. To manage the customer experience, enterprises need to create schemes that include all customer interactions.

CEM software gives firms an all-round view of customers, with integrated, up-to-date data on their accounts and profiles. Customer experiences include engagements through traditional channels such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication channels and touch points has made CEM a complex process.

CEM software platforms integrate with other widely used business solutions such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, leading CEM software makers are attempting to close the gaps between communication mediums and make it easier to integrate separate databases.

List of Customer Experience Management Software Companies

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