What is Customer Experience Management Software?
Customer experience management (CEM) software helps a business to track and organize all engagements with their clients throughout the customer lifecycle. The system helps to optimize customer interactions and build their loyalty. To manage the customer experience, businesses need to devise schemes that encompass all customer interactions.
CEM software gives businesses an all-round view of customers, with integrated, up-to-date data on their accounts and profiles. Customer experiences include engagements through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The emergence of new communication channels and touch points has made CEM a difficult process.
CEM software platforms integrate with other widely used business programs such as inventory management, ERP, and financials so that customer data is not held in silos. For this reason, top CEM software makers are trying to bridge the gaps between communication mediums and make it easier to integrate separate databases.
List of Customer Experience Management Software Companies
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