What is Customer Experience Management Software?

Customer experience management (CEM) software helps a firm to track and organize all engagements with their clients throughout the customer lifecycle. The application helps to optimize customer interactions and build their loyalty. To manage the customer experience, enterprises need to devise plans that include all customer interactions.

CEM software gives businesses an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include engagements through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication channels and touch points has made CEM a complex process.

CEM software platforms integrate with other popular business systems such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, top CEM software vendors are attempting to close the gaps between communication channels and make it easier to integrate separate databases.

List of Customer Experience Management Software Companies

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