What is Customer Experience Management Software?

Customer experience management (CEM) software enables a firm to track and handle all engagements with their customers throughout the customer lifecycle. The application helps to optimize customer interactions and build their loyalty. To manage the customer experience, companies need to devise strategies that encompass all customer interactions.

CEM software offers firms an all-round view of customers, with integrated, up-to-date data on their accounts and profiles. Customer experiences include engagements through conventional channels such as live chat, phone calls, and website purchases as well as text and social media. The advent of new communication mediums and touch points has made CEM a complex process.

CEM software apps integrate with other widely used business solutions such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, top CEM software providers are trying to bridge the gaps between communication mediums and make it easier to integrate separate databases.

List of Customer Experience Management Software Companies

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