What is Customer Experience Management Software?

Customer experience management (CEM) software helps a company to monitor and organize all interactions with their clients throughout the customer lifecycle. The solution helps to optimize buyer interactions and develop their loyalty. To manage the customer experience, enterprises need to devise strategies that encompass all customer interactions.

CEM software provides firms an all-round view of customers, with integrated, up-to-date information on their accounts and profiles. Customer experiences include engagements through traditional mediums such as live chat, phone calls, and website purchases as well as text and social media. The emergence of new communication channels and touch points has made CEM a difficult process.

CEM software apps integrate with other popular business programs such as inventory management, ERP, and financials so that customer data is not stored in silos. For this reason, leading CEM software vendors are attempting to close the gaps between communication channels and make it simpler to integrate separate databases.

List of Customer Experience Management Software Companies

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